CLIA News


Dunedin's Wonders Join International Campaign

Dunedin eco-tourism operator Perry Reid has been chosen to front an international social media campaign that will showcase the Otago Peninsula’s unique landscape and wildlife to the world.

The campaign, called #WeAreCruise, celebrates people around the world who help create community benefits from cruise tourism, and is an initiative of Cruise Lines International Association (CLIA) in partnership with Seatrade Cruise Global.

Perry and his business Natures Wonders will feature in a video explaining how tourism helps to fund conservation efforts and safeguard wildlife habitat. The company welcomes international visitors to view the Otago Peninsula’s colonies of penguins and seals while at the same time helping to protect the area and fund the restoration of native vegetation.

“This area is special not only in New Zealand but in the world,” Perry said. “The cruise ship passengers that come here are helping with our conservation. They don’t only help financially, they also spread the word - they’re literally taking the message to the world.”

CLIA Australasia Managing Director Joel Katz said Natures Wonders was the first business in the Southern Hemisphere to be featured in the #WeAreCruise campaign.

“The aim is to celebrate people and businesses that help support the cruise industry while also creating benefits for their local communities,” Mr Katz said. “Cruise tourism injects more than $490 million into the New Zealand economy each year and supports more than 9,100 full-time jobs for New Zealanders, so Perry’s story is just one of many that makes up the local cruise community.”

Perry has a family connection to his property dating back to 1849. The land is also a working sheep farm and allows visitors to see aspects of wool production including shearing demonstrations.

The video featuring Perry and Natures Wonders is now appearing on key social media channels in New Zealand and internationally.

Click here to view the video. See also www.natureswonders.co.nz

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