CLIA highlights New Wave of sustainability measures
The cruise industry’s commitment to sustainability is being showcased in a new consumer-focused publication released today by Cruise Lines International Association (CLIA) Australasia as part of its annual Cruise Month campaign.
Called New Wave, the glossy magazine details some of the technological advances and personal stories stemming from the cruise industry’s environmental and community development initiatives.
“Worldwide, cruise lines are embarking on projects that aim to create lasting benefits for communities in the destinations they visit,” said CLIA Australasia Managing Director Joel Katz. “They’re also working to minimise their impact on the environment, investing billions of dollars in measures to reduce emissions and protect the waters on which they sail.”
The magazine is available now and has been produced in partnership with Big Splash Media, publisher of Cruise Passenger. It outlines initiatives including the cruise industry’s commitment to a 40% reduction in carbon emissions across the world fleet by 2030, and the US$22 billion being invested in ships with new energy-efficient technology and cleaner fuels.
Also featured are community initiatives including projects focused on reducing infant mortality rates in Papua New Guinea, boosting hurricane recovery efforts in the Caribbean, supporting local tourism businesses in Vanuatu and wildlife conservation measures worldwide.
“The cruise industry represents only around 1% of world shipping, but it has taken a leading role in deploying new environmental measures and creating social benefits for people around the world,” Mr Katz said. “This magazine will highlight these efforts in a form that can be shared with our industry partners and the wider cruise community throughout Australasia, while also supporting Cruise Month and CLIA’s worldwide #WeAreCruise campaign.”
New Wave will be included in the upcoming summer edition of Cruise Passenger magazine and can also be viewed or downloaded via the CLIA Australasia home page, www.cruising.org.au.