CLIA News


Travel agent blitz puts spotlight on Cruise Month

September 23, 2022 – Australian and New Zealand travel agents have blitzed social media with thousands of Cruise Month posts, putting cruising back in the spotlight under the theme #LoveCruise.

Cruise Lines International Association (CLIA) Managing Director Australasia Joel Katz said this year’s reignited Cruise Month had been met with a huge wave of support, capitalising on excitement around the worldwide cruising renaissance.

“This year’s Cruise Month has a heavy focus on social media and we’ve seen some fantastic pick-up among travel agents who have amplified the initiative through their own digital campaigns,” Mr Katz said. “We’re seeing a great mix of imagery, videos and tactical offers to promote cruising, as well as a lot of personal insight from well-travelled cruise specialists.”

With just over a week to go in Cruise Month, CLIA travel agents are encouraged to take advantage of the Cruise Month Toolkit containing a choice of digital resources that can be used to mount their own Cruise Month campaigns. Accessible via the CLIA Members Hub, the kit allows agents to download and post cruise images, social media tiles, suggested text, videos and other digital assets.

The kit also includes professionally written editorial that agents can use in their blogs, newsletters and other communications to help inform and inspire their clients. Prepared by prominent Australasian travel writers, the editorial includes a Global Destination Guide, tips for first-time cruisers, a guide to cruising in Australasia and the Pacific, plus features on River Cruising, Expedition Cruising and Luxury Cruising.

Cruise Month’s final weekly theme begins on Sunday and focusses on Luxury Cruising. The Cruise Month Toolkit includes editorial highlighting the latest innovations from luxury cruise lines, as well as videos, images and social media tiles focused on high-end cruise experiences.

Follow @CLIAAustralasia on Facebook & LinkedIn for the latest on Cruise Month and to share Cruise Month posts.

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