CLIA welcomes 100 new members at Hong Kong workshop

December 11, 2024 – Cruise Lines International Association (CLIA) has welcomed 100 new travel agent members to its ranks following a full-day workshop held this week at Hong Kong’s Kai Tak Cruise Terminal.

The event was jointly organised by the Hong Kong Travel Agent Owners Association, CLIA, and Worldwide Cruise Terminals, with the support of Norwegian Cruise Line. It provided Hong Kong travel agents with valuable insight into the latest developments within the global cruise industry and the opportunities it presents within Asian markets.

CLIA Head of International Training & Development Peter Kollar led the in-person training, giving participants an opportunity to enhance their cruise knowledge and sales techniques.

The workshop included an inspection of the Kai Tak Cruise Terminal facilities and an onboard tour of Norwegian Spirit, allowing agents to gain first-hand experience of modern cruise offerings.

"This workshop demonstrates the growing interest in cruising among Hong Kong travel agents," Mr Kollar said. "By providing comprehensive education and practical experience, we're equipping these professionals to better serve their clients and capitalise on a thriving cruise sector."

Worldwide Cruise Terminals Managing Director Jeff Bent said the event had highlighted Hong Kong’s growing importance as a major international cruise hub.

“We’re delighted to welcome CLIA back in 2024 for this important initiative,” Mr Bent said. “Having a large body of qualified travel agents able to recommend the right cruises for the right guests is critical to the success of the market in the long run, and CLIA’s industry-leading training gave participants a solid introduction plus access to ongoing learning opportunities to help them, and their guests, on their journeys.”

As new participants in CLIA’s 2025 Asian Membership program, the workshop attendees gain access to CLIA’s comprehensive range of professional development and events initiatives, including extensive education programs, online tools and downloadable resources, recognition through the CLIA Certification Program, and the opportunity to attend CLIA events worldwide.