October is Cruise Month!

More Reasons to #LoveCruise

October is Cruise Month, a chance to celebrate cruising in Australia, New Zealand and around the world. This year we’re all about More Reasons To #LoveCruise, with a month-long initiative that will bring together the Australasian cruise community with cruise promotions and marketing campaigns, designed to generate excitement and harness the passion of cruise travellers.

Throughout October, CLIA travel agents will be able to mount their own More Reasons To #LoveCruise marketing campaigns, supported by a new Cruise Month Toolkit.

Get onboard with our weekly cruise themes:

Ocean Cruising (October 1 – 7)

River Cruising (October 8 – 14)

Expedition Cruising (October 15 – 21)

Luxury Cruising (October 22 – 28)

Follow the CLIA Australasia newsletter and our social media channels to stay up-to-date on all the latest Cruise Month news.

Are you a CLIA Member?

Access your Cruise Month agent toolkit complete with marketing ideas, assets and exclusive cruise deals in 3 easy steps.

How to get the most out of Cruise Month

Getting actively involved in Cruise Month can help to increase your sales, drive visibility of your business and get our community talking about cruise! Here are some tips on how you can get the most of Cruise Month, to help you plan ahead.

	1. ATTEND A CRUISE MONTH WEBINAR
	Join us for a special webinar that will run through all the ways you can get involved in Cruise Month. Plus, throughout each week of October, we’ll be hosting webinars on all of our Cruise Month themes - across Ocean, River, Expedition and Luxury. Stay tuned for more information on how to register and attend.

	2. FOLLOW CLIA SOCIAL MEDIA ACCOUNTS
	During the month of October, CLIA will be running a More Reasons To #LoveCruise social media campaign and competition to create excitement, provide education about the impact of cruise in local communities and engage cruise travellers. We’ll be posting content all month long, so be sure to follow CLIA on Facebook and LinkedIn so you don’t miss a thing.

	3. ACCESS MARKETING RESOURCES
	Make the most of the content available in our dedicated Cruise Month agent toolkit. Exclusive to CLIA members, the toolkit provides all the things you might need to get your team and customers excited - including email signature banners, video meeting backgrounds and more.

	4. PROMOTE CRUISE MONTH ACROSS YOUR OWN CHANNEL
	Share Cruise Month tiles, banners and messages across your own social media channels, to engage your own customers and drive interest and excitement. You’ll find a range of ready-made promotional assets in our Cruise Month Toolkit. Be sure to share these – as well as your own #LoveCruise pictures and stories - throughout the month.

5. ARRANGE A CRUISE MONTH EVENT

Hosting your own Cruise Month event is a great way to engage existing customers and to entice new ones. Whether it’s signing your team up for a PD event, hosting a lunch'n learn cruise discovery session, celebrating Cruise Month with a team dress-up day or client cocktail evening, why not get creative with it?

By sharing photos from your Cruise Month event online and tagging #CruiseMonth2023, you’ll go in the draw to win an epic Cruise Awards experience valued at AUD$4,500.00. View the competition details here.

	6. COMPLETE A CLIA TRAINING MODULE (OR TWO!)
	The cruise industry is constantly evolving, with new innovations, itineraries and experiences added to cruise holidays constantly. Why not take the opportunity in Cruise Month to set some time aside and tick off a few CLIA training modules?

	7. CHECK YOUR LISTING
	Wherever possible, use CLIA’s Cruise Month call-to-action to direct consumers to their local CLIA-certified travel agent member. Click on the "Find a Cruise Specialist" search link on the cruising.org.au home page to check your details are up to date.

How will you celebrate Cruise Month with your community? Share your highlights on social media and don’t forget to tag @CLIAAustralasia and #LoveCruise