Paddock
to Port
The Australian jobs, businesses and communities behind every cruise.
Cruise is more than ships. Behind every voyage is a network of Australian farmers, suppliers, tourism operators, travel businesses, hotels, transport providers, ports and communities.
The Australian Paddock to Port Alliance brings these voices together to demonstrate the value of cruise across the Australian economy and support a strong and competitive cruise sector.
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The Australian Paddock to Port economy
Annual economic activity
Australian jobs supported
Cruise line spending in Australia
Passenger spending in Australian destinations
Australian ports and destinations visited
Cruise is more than ships
Every cruise creates activity before, during and after a voyage.
Australian farmers and producers supply the food loaded on board. Suppliers and logistics businesses keep ships moving. Passengers stay in hotels, visit attractions, book tours, eat in restaurants, shop and use local transport.
Cruise may start at the port, but its economic impact reaches into businesses and communities across Australia.
Produce &
suppliers
Farmers, growers and producers supply the food and goods needed.
Transport &
logistics
Goods are moved around Australia and to our ports.
Ports &
services
Ports, maritime and service providers support every visit.
Tourism &
experiences
Visitors explore our destinations and local communities.
Jobs &
communities
Economic activity supports Australian jobs and communities.
The businesses behind cruise
Behind the numbers are Australian businesses that rely on cruise activity.
Select Fresh Providores
Cruise can account for up to half of the business during peak periods, creating demand that flows through to Australian farmers and growers.
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Paul Temuskos
Cruise orders provide high-volume, year-round demand for Australian-grown produce.
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Curringa Farm, Tasmania
Cruise visitors support farm tours and bring tourism spending directly into a regional community.
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Cairns Rainforest Estate
Cruise tourism is helping support new investment in a major regional tourism experience.
Read the story →Why Paddock to Port?
Australia competes with destinations around the world for ships, itineraries, visitors and investment.
When cruise activity moves elsewhere, the impact is felt well beyond cruise lines through fewer supplier contracts, port calls, visitors and tourism spending.
The Alliance is working to demonstrate what is at stake and advocate for stable, practical and competitive settings that keep more cruise activity and its economic benefits in Australia.
Stable settings
Greater certainty so businesses can invest and plan for the future.
Practical settings
Policy and regulation that recognise how the sector operates.
Competitive settings
An environment that allows Australia to compete for ships, passengers and investment.
Be part of the story
If cruise supports your business, industry or community, we would like to hear from you.
Get involved
Join the businesses and organisations helping tell Australia's cruise story.
Get involved →Share your story
Tell us how cruise supports your business, industry or community and follow the Alliance on social media.
Economic Impact Report
Explore the jobs, businesses and economic activity supported by cruise across Australia.
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