Get ready for Cruise Month 2026
More Reasons to #LoveCruise is back this October
Download the 2026 Agent Toolkit NowWhy Participate in Cruise Month?
October is Cruise Month, a chance to share our love of cruising in Australia, New Zealand and around the world.
This year, we’re bringing the Australasian cruise community together once again with a month-long celebration. Get ready for new cruise promotions, bigger awareness campaigns and a roster of events designed to generate excitement and harness the passion of cruise travellers.
Throughout October, CLIA travel agents are invited to mount their own #LoveCruise marketing campaigns using CLIA’s Cruise Month marketing toolkit.
Your Guide to Cruise Month
Watch our guide to discover how you can get involved, make the most of the campaign and bring Cruise Month to life for your clients.
How to get the most out of Cruise Month
Plan ahead and maximise your business impact with these actionable steps:
.png)
Attend a Cruise Month Webinar
.png)
Follow CLIA social media accounts
.png)
Access marketing resources
.png)
Promote Cruise Month across your own channels
.png)
Arrange a Cruise Month event
.png)
Complete a Cruise Month module (or two)
Weekly Cruise Month webinars
Join our weekly sessions designed to help advisors effectively market and sell key cruise sectors during Cruise Month.
Ocean Cruising
October 4–10Strategies for capturing mainstream demand and converting first-time cruisers.
River Cruising
October 11–17How to position European and global river itineraries to high-net-worth clients.
Expedition Cruising
October 18–24Selling adventure, remote destinations, and sustainable expedition travel.
Luxury Cruising
October 25–31Unlocking premium upgrades, high-end amenities, and bespoke client experiences.
