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Cruise Month

Cruise Month campaign banner

Cruise Month 2026 has wrapped up!

Thank you for making it our biggest Cruise Month yet

What is Cruise Month?

Cruise Month is CLIA Australasia’s annual celebration of the many cruise holidays available to travellers. Held throughout October, the campaign brings the cruise community together to inspire people to explore cruising and plan their next holiday.

The campaign highlights the variety of cruise experiences available, from ocean and river voyages to expedition and luxury cruising. It also helps travellers discover the benefits of booking with a CLIA-certified travel agent: a cruise specialist with additional training and experience to help match clients with the right holiday.

Cruise Month brings together social media activity, cruise promotions and travel agent initiatives. CLIA members can use the campaign to share cruise inspiration with their clients, promote the experiences available and celebrate the start of the summer cruise season.

In 2026, Cruise Month returned with a month-long program celebrating the growing choice of cruise holidays available to travellers. Thanks to the cruise lines, travel agents and everyone who took part, it was our biggest Cruise Month yet.

It’s never too early to start planning for Cruise Month 2027

Cruise Month will return from 1–31 October 2027, with each week putting the spotlight on a different style of cruising. Start thinking about how you can share these experiences with your clients and get involved in the campaign.

Ocean cruising

Ocean

3–9 October 2027

Explore ocean cruising and the variety of ships, destinations and experiences available.

River cruising

River

10–16 October 2027

Discover the journeys, destinations and experiences offered by river cruising.

Expedition cruising

Expedition

17–23 October 2027

Highlight voyages to remote destinations and the adventure of expedition cruising.

Luxury cruising

Luxury

24–30 October 2027

Showcase the distinctive service, comfort and experiences found across luxury cruising.

Ways to get involved

Cruise Month is an opportunity for CLIA members to share their passion for cruising and connect with clients. You can start planning how your business might take part in 2027.

Build your cruise knowledge

Follow CLIA updates and campaign news

Plan helpful cruise content for your clients

Share cruise inspiration across your channels

Consider hosting an event for your team or clients

Look out for future CLIA training and resources

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