CLIA Masters Program
The CLIA Masters Program is a challenging and worthwhile learning experience designed to have a significant influence on your cruise business and career.
As the highest level of certificate awarded by CLIA, Masters has a proud history of developing leading cruise professionals. Less than 2% of retail agents achieve CLIA Master status, helping graduates stand out in the cruise industry.
Overview of the Program
CLIA’s Masters Program gives travel agents the skills they need to forge a unique position in a competitive retail landscape. It takes agents beyond mainstream selling, helping them pursue new revenue streams and create meaningful brand differentiation.
Since the program’s inception in 1999, cruising and travel retail have evolved significantly. The program has therefore been updated to better reflect today’s business environment, including the latest passenger trends, marketing techniques, online technology, social media, customer engagement and best business practices.
Program Format
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6 Weeks
Self-paced learning
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3–4 Hours
Recommended per week
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100 Points
On successful completion
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CLIA’s Masters Program is a self-paced online learning course spanning six weeks. The course includes a comprehensive digital workbook, an online discussion area for participants to share ideas, and a weekly virtual meeting led by CLIA.
The Masters Program is assignment-based. Upon successful completion of the assignment, due within three weeks of the course conclusion, participants receive the CLIA Masters certificate, 100 CLIA points and a higher ranking on CLIA’s Find a Cruise Agent website search.
Who Can Attend Masters?
Participation is open to any CLIA member who has achieved their CLIA Ambassador status*. Completing CLIA Masters can benefit your career regardless of your role within the cruise industry. The program is relevant to frontline consultants, owners and managers across storefront agencies, online agencies, mobile businesses and independent agencies.
Sneak Peek
The Masters Program provides a more tailored learning experience, with content, analysis and your overall assignment unique to you.
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People
Analyse and identify your personal attributes and strengths, determine what works best for you, and identify niche audiences that align with your interests or business strategy.
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Cruise Product Alignment
Understand your potential clients and break down their attributes, needs and wants to align cruise products with your business strategy and create an offering unique to you.
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Communication
Explore digital trends, connectivity and emerging technologies, with practical guidance on applying them to your campaigns and customer communication.
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Strategy
Develop branding and marketing strategies that influence how your audience perceives your business and strengthen your market position.
Includes the six-week course, comprehensive digital workbook, weekly discussions, expert advice, mentoring and assessments.
Registration
Choose your preferred 6-week CLIA Masters Program intake below.
Hear From a CLIA Master
Cancellation Policy
Cancellations are permitted up to three weeks prior to the start of the course and a full refund will be issued, less a $30 administration fee. After this date, no refunds will be issued. Subject to CLIA's discretion, a course fee may be carried forward to a future date.
