The CLIA Master’s Program is a challenging and worthwhile learning experience that will have a significant influence on your cruise business and career. CLIA's Master’s Program has a reputation that has grown as a result of its rich history and production of top cruise agents over the years. Currently the highest level of certificate awarded by CLIA, the cruise industry's trade body, less than 2% of retail agents are a CLIA Master resulting in those agents standing out from the crowd.
"I loved every moment of the Masters; it was one of the highlights of my 34 year travel career" Denise Fowler, The Travel Brokers, Auckland
Overview of the Program
CLIA’s Masters Program gives travel agents the skills they need to forge a unique position in a competitive retail landscape. It takes agents into an environment beyond mainstream selling, helping them to pursue new revenue streams and create a unique brand differentiation. Much has changed in cruising and retail since the programs’ inception in 1999, thus in 2021 the program has received an overhaul of content and format, closer reflecting our current landscape; the way we work and do business. Content upgrades also include the latest passenger trends, new marketing techniques, use of online technology and social media, in turn influencing our customer interaction and best business practices. Much care and diligence has gone into ensuring that the effort, integrity, and standards of Masters achievements past are respected and continued in the new format.
NOTE: As this program is aimed at Ambassador level agents wanting to expand their business offerings, it is assumed at this stage of professional development that the agent is familar with the many cruise lines and their unique differentiation and positioning. This course is focused on using all that knowledge of each cruise line to create a unique niche that adds value to your existing business.
CLIA’s Masters Program is a self-paced online learning course that spans 6 weeks. Included in the course is a comprehensive digital workbook, online discussion tab for participants to discuss and share ideas, as well as a weekly virtual meeting led by CLIA that allows the group to discuss topics, chat with leading guest experts, as well as distribute the following weeks’ material and tasks. To partake in the course, we recommend setting aside 3-4 hours per week over the 6 week duration of the course.
The CLIA Masters Program continues to be an assignment-based course. Upon successful completion of the assignment (due within 3 weeks of the course conclusion), you will receive the CLIA Masters certificate, 100 CLIA points, and a higher ranking on CLIA's "Find Cruise Agent" website search.
Who can attend Masters?
Participation is open to any CLIA member who has achieved their CLIA Ambassador status*. Completing your CLIA Masters will benefit your career regardless of your role within the cruise industry. The topics covered are designed to inspire all levels of participation. It benefits front line consultants through to owners and managers, across store front agencies, online agencies, as well as mobile and independent agents.
*Due to the lack of available cruise experiences over the past year, if a participant is only missing a ‘cruise’ on their professional development profile from activating Ambassador status, considerations will be taken into account to allow participation. In these circumstances, Master status will only be granted once the Master assignment is completed and passed, and the missing cruise experience of 3-nights or more is added to their professional profile.
One of the new enhancements to the CLIA Masters 2021 Program is a more TAILORED course - content, analysis and overall assignment will be unique to YOU!
During the course we will help you analyse and identify some of your personal attributes and strengths, to determine which work best for you. We will help you find niche audiences that will match either your interests or business strategy.
Cruise Product Alignment
Once we understand you and your potential clients, we will help you break down attributes, needs and wants to align with cruise product that tailors to your business strategy, ensuring you offer a good balance that is unique to you.
We will explore trends of digital use, connectivity and an understanding of how the industry is working with technologies. Most importantly, we show how you can use them specifically towards your campaign and within your levels of competency.
We will give certain branding and marketing tips. These showcase how every decision you make in your creative idea ultimately affects the perception of your audience.
6-Week Masters Program - 2021 Commencement Dates
- Monday 7 June 2021 (FULL)
- Monday 20 September 2021
As number of participants on each date will be limited, we recommend you secure your place now
$350AUD includes 6-week course, a comprehensive digital workbook, weekly discussions, expert advice, mentoring, and assessments.
To secure your place, please email firstname.lastname@example.org with your preferred date.
Cancellations are permitted up to three weeks prior to the start of the course and a full refund will be issued, less $30 administration fee. After this date, no refunds will be issued. Subject to CLIA's discretion, a course fee may be carried forward to a future date.