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The CLIA Master’s Program is a challenging and worthwhile learning experience that will have a significant influence on your cruise business and career. CLIA's Master’s Program has a reputation that has grown as a result of its rich history and production of top cruise agents over the years. Currently the highest level of certificate awarded by CLIA, the cruise industry's trade body, less than 2% of retail agents are a CLIA Master resulting in those agents standing out from the crowd.
"I loved every moment of the Masters; it was one of the highlights of my 34 year travel career" Denise Fowler, The Travel Brokers, Auckland
Overview of the Program
The objectives of Masters enables participants to grow their cruise retail business. It identifies opportunities leading to new revenue streams, particularly by way of differentiation. Much has changed in cruising since the programs’ inception in 1999, thus in 2021 the program is receiving an upgrade of content and format, better reflecting our current landscape; the way we work and do business. Content upgrades also include the latest passenger trends, new marketing techniques, use of online technology and social media, in turn influencing our customer interaction and best business practices.
Details of the updated program will be released soon, however much care and diligence has gone into ensuring that the effort, integrity, and standards of achievements past are respected and continued.
The CLIA Masters Program continues to be an assignment-based course. Upon successful completion of the assignment within the allocated time, you will receive the CLIA Masters certificate, 100 CLIA points, and a higher ranking on CLIA's "Find Cruise Agent" website search.
Who can attend Masters?
Participation is open to any CLIA member who has achieved their CLIA Ambassador status. Completing your CLIA Masters will benefit your career regardless of your role within the cruise industry. The topics covered are designed to inspire all levels of participation. It benefits front line consultants through to owners and managers, across store front agencies, online agencies, as well as mobile and independent agents.
Sneak Peek
One of the new enhancements to the CLIA Masters 2021 Program is a more TAILORED course - content, analysis and overall assignment will be unique to YOU!"
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People During the course we will help you analyse and identify some of your personal attributes and strengths which work best for you. We will help you find niche audiences that will match either your interests or business strategy. |
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Cruise Product Once we understand you and your potential clients, we will help you break down attributes, needs and wants to find cruise product tailored to you and your business, ensuring you have created a holistic resonance, unique to you. |
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Communication We will explore and focus on trends of digital use, connectivity and an understanding of how the industry is working with these technologies. Most importantly, we show how you can use them specifically towards your campaign and within your levels of competency. |
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Strategy We will help you identify some of the key strategies to help your concept stand-out from the crowd, making your concept unique and personal. No one will have the same specific traits as your own concept! |
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Enrolment Dates
We will announce further details and dates for enrolment via our member newsletter early 2021.
