Cruise Month arrives to celebrate all things cruise

October 1, 2026 – Cruise Month has returned, celebrating the growing variety of cruise holidays available to travellers through a four-week campaign launched today by Cruise Lines International Association (CLIA).

Under the banner #LoveCruise, the month-long initiative is designed to help build excitement around the summer cruise season through a program of social media activity, digital advertising, education opportunities, promotions and new resources for travel advisors.

A key focus of Cruise Month will be encouraging travellers to connect with their local CLIA cruise consultant, highlighting the knowledge and expertise that specialist travel advisors bring to the cruise-planning process.

“With a busy summer season ahead, October is the perfect time to put cruising in the spotlight and demonstrate the important role travel advisors play in helping people discover their ideal cruise holiday,” said CLIA Executive Director in Australasia Joel Katz. “Cruise Month is designed to help CLIA members capitalise on the excitement around cruising and inspire travellers to explore the enormous range of experiences available.”

This year’s Cruise Month campaign will again involve four themed weeks, each putting a spotlight on a different side of cruising. Ocean Cruising will take centre stage from 4-10 October, followed by River Cruising from 11-17 October, Expedition Cruising from 18-24 October and Luxury Cruising from 25-31 October.

To help CLIA members mount their own Cruise Month activities, CLIA has provided a refreshed Cruise Month Toolkit featuring digital assets including logos, videos, banners, posters, customisable flyers and social media tiles, along with a how-to video offering ideas and tips for getting involved.

Cruise Month will also involve an expanded webinar series, with almost 40 sessions presented by CLIA cruise lines to give advisors valuable product updates, sales insights, news and details of Cruise Month promotions.

Further details can be found at CLIA’s Cruise Month page, including links to the Cruise Month Toolkit and the Cruise Month webinar program.