Cruise Month returns this October

July 22, 2025 – Cruise Lines International Association (CLIA) has announced the return of its annual Cruise Month campaign this October, bringing its Australasian membership together to celebrate the approaching summer sailing season.

Under the banner #LoveCruise, this year’s campaign will bring a fresh cycle of social media activity, digital advertising, education opportunities and other promotional initiatives designed to create excitement around cruising and direct consumers to their local CLIA travel consultant.

Activities will again follow four weekly themes, covering Ocean Cruising (5-11 October), River Cruising (12-18 October), Expedition Cruising (19-25 October) and Luxury Cruising (26 October – 1 November).

In preparation, CLIA has released the first stage of a Cruise Month Toolkit to help member agents plan their own campaigns. The kit contains digital assets including logos, videos, digital banners, posters, customisable flyers and other marketing resources.

Further resources will be added soon, including a new series of social media tiles and a how-to video explaining ways for CLIA members to get involved and mount their own Cruise Month initiatives.

Other activities planned for Cruise Month include a new webinar series presented by CLIA cruise lines, each providing news, product updates, sales tips and details of Cruise Month promotions.

“Cruise Month is about creating excitement around cruising and celebrating the upcoming cruise season, so we’ll be rolling out a succession of initiatives designed to inspire travellers and direct them towards CLIA travel agents,” said CLIA Managing Director in Australasia Joel Katz. “We’re encouraging all our members to get involved, so now is the time for travel agents to begin planning their own Cruise Month promotions, events and social media campaigns, so they can take advantage of the focus on cruising.”

More details will be announced soon. The Cruise Month Toolkit is now available via the CLIA Members Hub.