River Cruising takes the stage in Cruise Month

October 9, 2023 – New experiences, new levels of innovation and a new generation of travellers are driving an evolution in river cruising, setting the scene for further growth in one of the most dynamic sectors in travel.

As Cruise Month enters its second week, Cruise Lines International Association (CLIA) is putting a focus on river cruising, which has fast become a sought-after form of travel among Australians and New Zealanders.

CLIA Managing Director in Australasia Joel Katz said river cruising was expected to develop strongly in coming years as increasing levels of creativity further shaped the guest experience.

“River cruising has evolved rapidly from a touring alternative into a sophisticated experience in its own right, and this is attracting new guests and new generations to the world’s waterways,” Mr Katz said. “The allure of exploring countries by river is strong in itself, but river cruise lines are enhancing this further by developing extraordinary experiences on shore and creating a stronger connection with a destination’s culture, history, food and wine, and way of life.”

Cruise Month is an annual initiative by CLIA in Australasia, bringing together cruise lines and travel agents to showcase the best available cruise options for Australasian travellers, helping to inspire their next holiday at sea.

Throughout October, CLIA travel agents will be able to explain the latest cruise offers available to Australians and New Zealanders and assist them in selecting the best cruise line to suit their travelling style.

CLIA has launched a Cruise Month Competition for Australian and New Zealand cruise fans this year, giving them a chance to win A$1000 towards their next cruise when booked through a CLIA-accredited travel agent. Travellers can also find cruise ideas and inspirational cruise coverage in the weekend travel sections of major newspapers and other travel publications.

Mr Katz said river cruising had developed a strong following of repeat travellers who were drawn to its ease and evocative nature.

“A river cruise allows you to unpack once, then draw back the curtains each day to find yourself in new landscapes and destinations,” Mr Katz said. “The river scenery is magnificent, and the ability to sail into the heart of historic villages and towns makes for an incredible journey.”

To find an accredited CLIA travel agent, use the Find a Cruise Specialist search function at

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